So, the Delightful Girl is at that age, and has been for a while, where she wants everything she sees. It doesn’t really matter what it is, but if someone on the television tells her she should have it, she wants it.
We TiVo pretty much everything, and we are very careful about passing through the commercials, when there are commercials. Sometimes, though, like at this particular moment, they are watching unsupervised, while I write this. I am not so concerned that they will see something terrible or inappropriate because they only watch children’s channels, but occasionally, they see an ad for something. Usually, it’s toys or games or Chuck E. Cheese’s and they come to me with the I wants or the I needs. Every so often though, the commercial is for something aimed at the adult crowd that is supposed to be watching with them.
The other day, she came running into my office, after having seen the Charmin toilet paper commercial with the animated bears, and proceeds to tell me that we should get Charmin toilet paper because it’s softer than what we use — we are a dedicated Scott Tissue family — and it won’t stick to your butt.
Never mind the hideous concept of cartoon bears on television alluding to *ahem* dingleberries and/or doing your business behind a tree, but here is a five-year-old trying to influence my purchasing decisions of a product that I have to fight tooth and nail to get her to use to begin with.
I mean, really?
Then, again, yesterday while they were sitting in front of the television and I wasn’t paying attention, a commercial for Spray-n-Wash with Resolve comes on. I glance at them. They are, literally, standing in front of the television watching this commercial. It features a man in a laundromat educating the ladies in there on the wonderful ability of his product to clean their stained up clothing. He demonstrates: A brown stain on a white shirt. He sprays, he blots and *voila* the stain is gone without having had to wash the shirt.
The delightful girl turns to me, as if she has received the word of the holy one, directly to her little ears, and she tells me with the utmost seriousness that we should buy Spray-n-Wash with Resolve — and she calls it by its full name — because it will get our clothes clean and I won’t have to even wash them.
Why can’t the universe put commercials on television that applaud the benefits of such things as reading, sharing and being a good listener in the same advertising fashion as they do things that they want us to buy?
I take every opportunity to teach my children the right things. I explain to my kids why things are the way they are and why we should or shouldn’t do things. I try to relate those explanations to activities and feelings that they have, so they won’t just be hearing bah, blah, blah, mommy’s talking again, blah, blah, blah.
Yet, when it comes out of my mouth, it seems to go in one ear and out the other.
How awesome would it be if the DGC looked at me and said with the same intensity, You know, mommy, we should stop eating boogers because it’s gross.
How I long for the day when she says, You know, mommy, being a good listener and always trying your best is fun! We should do more of that!
How about, Mommy, I should focus on practicing the things my teacher is teaching me so that I can learn them!
They could work it into the product sale somehow and then kids will want to buy the product because it helps them somehow be better people. Like, Spray-n-Wash with Resolve will make your life easier so you can spend more time playing with all the millions of friends you have because you’re such a good sharer…